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Opportunity Profile

Businesses grow where the opportunities are. And opportunity abounds in Bixby, Oklahoma. The latest Opportunity Gap retail leakage study found half a billion dollars of opportunity in Bixby. With a retail leakage of $473 million for the Bixby trade area, there is a proven, ready market for businesses in key categories, including:

Gasoline Stations $45 million
Electronics and Appliances $17 million
Beer, Wine, Liquor $4 million
Grocery Stores $71 million
Clothing and Accessories (all) $39 million
Family Clothing $18 million
Sporting Goods, Hobby $8 million
Pharmacies and Drug Stores $33 million
Book, Periodical, Music $6 million
Office Supplies, Stationery $7 million
Department Stores $51 million

In addition to the size of the retail leakage, Bixby residents rank significantly ahead of the Tulsa MSA in general for Effective Buying Income, a measurement of income earned after taxes. This available spending income allows Bixby residents to afford a generally upscale lifestyle.

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Consumer Spending Habits

E-mailable List of Key Opportunity Categories

Retail Leakage occurs when residents in a defined given area report spending MORE on specific categories of goods and services than the businesses in the same defined area report selling of those same goods and services. In other words, the residents are obtaining those goods and services from outside the defined area. (return)

Bixby's trade area is defined roughly as encompassing all of Bixby; plus Tulsa north to the Creek Turnpike and west to the Arkansas River. The area also includes south to 231st Street South; east to nearly Highway 51 and, once south of 151st St. South, Sheridan Road becomes the western boundary. This conservative trade area does not encroach upon other Tulsa shopping or retail areas and is, we believe, a true picture of the opportunities within the Bixby market. (return)

Bixby: The Natural Choice for Business.
Trish Richey
Director of Economic Development
116 West Needles
Bixby, Oklahoma  74008
918-366-4430

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